Who you reach
Local regulars in the chair for 20 to 45 minutes, facing a mirror
- Host
- Listed as Sercery. The real name comes with a yes.
- Venue
- Barbershop on Medfield Street, Putney SW15. Reachet estimates about 17 to 40 people a day.
- ReachSpots
- 7 moments when these people would meet your favour: in the chair, facing the mirror, in the waiting room, at the counter, paying, and more.

The drawing is the people this place reaches; the glyphs are the moments inside.
The people
Local regulars in the chair for 20 to 45 minutes, facing a mirror. Reachet estimates about 17 to 40 people a day through the door.
- Inside only
- Every ReachSpot is inside the place, where its own customers are. Nothing in the window, nothing on the pavement.
- The host approves
- Your favour goes up only once the host has said yes to it. It can take it down at any time.
- You pay for people
- A qualified lead is a person who answered your questions and fits. You pay for the ones you unlock; the host is paid 84.4% of each.
The moments
Each ReachSpot is a moment in these people's visit. The terms are Reachet's suggestion from the kind of place and its footfall; the host sets its own when it accepts your offer.
- In the chair · Salon / Barber MirrorIn the chair for twenty to forty minutes, facing the mirror.Nearly everyone who comes in · £5.00 a day · £27.00 a qualified leadOffer
- Waiting for the chair · Waiting Room TableWaiting to be called, reading whatever is on the table.Nearly everyone who comes in · £5.00 a day · £27.00 a qualified leadOffer
- Paying after the cut · Counter StickerPaying at the counter, hands free for a moment, the card right under their eyes.Most people who come in · £4.00 a day · £21.00 a qualified leadOffer
- Booking the next cut · Appointment CardKept in a wallet until the next visit.Most people who come in · No daily fee · £10.00 a qualified leadOffer
- Booking the next cut · Loyalty CardIn their wallet, out at every visit.Most people who come in · No daily fee · £10.00 a qualified leadOffer
- Reading the place's news · Instagram storyOn their phone, a story from a place they follow.Most people who come in · No daily fee · £13.00 a qualified leadOffer
- In the chair · Mirror StickerFace to the mirror, a close look at themselves and at whatever is on the glass.About half of the people who come in · Free to keep up · £15.00 a qualified leadOffer
How a favour could look here
Example cards in places like this one, not this place.


Why the name is kept back
The way a home's exact address is shared only once it is booked. This place has not been asked yet, so its name stays with Reachet until it has said yes to your offer and chosen to be introduced. You decide on the kind of place, the street, who comes in and the ReachSpot; the host decides on you.
- 1Pick a ReachSpot and say what you would offer the people who come in, and what you would pay.
- 2A person at Reachet takes your offer to the host, in person or by email, and comes back with its answer.
- 3A yes: you are introduced, the terms are agreed, your favour goes up, and you pay for the qualified leads you unlock.