Hotel · Bedside tent
“Staying in Putney tonight?”
Turns an overnight stay into a local wellness opportunity with a nearby candlelit class and low-friction guest pass.
Case Study · Still × Reachet · Putney
Calm, placed inside the moments people most need to switch off.
Reachet put Still in front of nearby workers, residents and visitors at moments where an evening class, reset or guest pass naturally made sense — after work, during a coffee break, in a hotel room and even while collecting a parcel.
Campaign idea: “A calmer next step, a few minutes away.”
8verified local hosts
14live placements
20.3kestimated qualified impressions
914QR scans
176guest passes booked
3.4×modelled revenue / spend
The opportunity
Still does not need to convince people that they are busy. It needs to appear at the point when busy starts to feel like enough. Reachet built the campaign around moments of fatigue, overstimulation and transition — then made the next step feel close and easy.
Stress creates intent.
The message lands strongest at the end of a long day, during screen-heavy work or in moments of mental overload.
Proximity lowers the barrier.
“4 minutes away” or “6 minutes away” makes a wind-down class feel like part of the current routine rather than another task.
The context does the explaining.
A hotel room, office lift, parcel locker or third coffee already gives Still a reason to be there.
One studio. Five moments to slow down.
The offer stayed simple — a first class, guest pass or evening timetable — while each placement spoke directly to what the person was doing in that moment.
Residential building · Parcel locker
“Another parcel? Collect some calm too.”
A repeated daily touchpoint reaches residents in the same building again and again without looking like conventional advertising.
Café · Digital screen
“Logging on in Putney? Log off better tonight.”
Targets remote and hybrid workers while they are already in work mode and thinking about how the day will end.
Coworking café · Coffee machine panel
“Third coffee? Try a 45-minute reset instead.”
A fatigue signal becomes the media trigger, making the class feel like a practical alternative rather than a wellness luxury.
Office building · Lift poster
“Done for the day?”
The placement meets workers at the exact transition between work and evening. With a 6:30pm class only four minutes away, the ad turns the commute home into a decision point.
How Reachet built the campaign
Reachet mapped the local moments most associated with screen fatigue, long workdays, travel and residential routines, then matched those moments with the strongest verified hosts near Still.
1
Map the pressure points
Identify where tired, overstimulated or screen-heavy people naturally pause around Putney.
2
Find high-fit hosts
Prioritise hotels, coworking cafés, office buildings and residential spaces close to the studio.
3
Fund the placements
Selected hosts receive a live campaign offer with budget ready when the required placement is activated.
4
Match calm to context
Every message references the exact setting, moment and distance instead of repeating one generic wellness ad.
5
Verify and measure
Reachet confirms every placement live and tracks scans, guest passes, attended classes and memberships.
One-month pilot model
The campaign is designed around high-context moments rather than broad awareness: fewer impressions, but much stronger relevance and far less distance between seeing the message and taking the class.
20,300estimated local impressions
914QR scans
332timetable / class visits
176guest passes booked
61paid memberships / packs
4.5%scan rate
20.3kQualified impressions
914Scans · 4.5%
332Class visits · 36.3%
176Guest passes · 53.0%
61Paid conversions
Campaign economics
Still gets measurable class and membership demand while participating local businesses and buildings earn from placements that already sit inside their customers’ and residents’ routines.
For Still
Illustrative one-month pilot economics
Placement rent + performance fees£2,360
Creative, print + production£820
Tracking + booking journeys£480
Reachet strategy + campaign management£1,840
Total campaign spend£5,500
Attributed first-90-day revenue£18,700
Revenue / spend3.4×
For local hosts
New neighbourhood media income
Participating verified hosts8
Total paid out locally£2,360
Average host earnings£295
Top host earnings£470
Commercial modelRent + scan / conversion
Creative + reportingHandled by Reachet
“
Still did not need another wellness ad. It needed to show up at the exact point someone thought: I need to switch off.Campaign principle Reachet
Figures on this page are modelled assumptions for the Still × Reachet concept case study and are intended to illustrate how a pilot could be measured.
Start a campaign
Put your offer inside the moment your audience already feels the need.
Give Reachet your audience, area and offer. We find the local businesses and buildings, recommend placements, create context-aware messages and return with a launch-ready campaign.
Local Campaign Offer
- Audience and neighbourhood discovery
- Verified host shortlist
- Placement recommendations and pricing
- Context-specific creative concepts
- Print and installation coordination
- Photographic live confirmation
- QR and conversion tracking
- Campaign performance report