Coworking · Desk card
“Back-to-back calls all day?”
Targets desk-based workers with a short lunchtime mobility class four minutes away.
Case Study · Local Fit × Reachet · Putney
Fitness, placed inside the moments people already have time to move.
Reachet put Local Fit in front of nearby workers and residents at the moments when a class could realistically fit into the day — before work, over lunch, after work and on the way home.
Campaign idea: “You’re already nearby. Use the gap.”
8verified local hosts
15live placements
22.1kestimated qualified impressions
1,028QR scans
211free classes booked
3.7×modelled revenue / spend
The opportunity
Local Fit does not need to convince people that exercise is good for them. The harder problem is fitting it into the day. Reachet built the campaign around moments where time, location and intent already lined up.
Proximity makes exercise practical.
“3 minutes away” and “5 minutes away” remove the biggest local fitness objection: getting there.
Routine creates the trigger.
Coffee, lunch, work and groceries become reminders that there is already a usable gap in the day.
Specific classes beat generic fitness.
7am, lunchtime and 6:30pm offers turn awareness into a concrete next action.
One studio. Five moments to fit it in.
Each host reached a slightly different part of Local Fit’s audience while keeping one simple promise: there is a class nearby that fits what you are doing next.
Office building · Entrance sticker
“In this building till 6?”
A highly contextual after-work prompt positioned exactly where the workday starts and ends.
Café · Counter tent
“Working from Putney today?”
Turns the morning coffee stop into a 7am or pre-work trial opportunity for nearby hybrid workers.
Deli · Lunch box sleeve
“Lunch sorted on Putney High Street?”
Uses a daily lunch purchase to promote a 45-minute class that fits the same break.
Grocer · Bag placement
“Picking up greens on Putney High Street?”
A wellness-minded shopping moment becomes a prompt for an evening workout nearby. The media travels home with the customer, extending the placement beyond the shop itself.
How Reachet built the campaign
Reachet mapped the places where Local Fit’s likely members already spend time, then matched class timing and creative to each host’s customer routine.
1
Map the daily gaps
Identify the times people can realistically exercise: before work, lunch, after work and early evening.
2
Find nearby hosts
Prioritise offices, coworking spaces, cafés, delis and grocers close to the Local Fit studio.
3
Fund the placements
Selected hosts receive a live campaign offer with budget ready once their placement is activated.
4
Match class to moment
Every message uses the host location, distance and time of day to make the offer feel immediately practical.
5
Verify and measure
Reachet confirms placements photographically and tracks scans, free classes, attendance and memberships.
One-month pilot model
The campaign is designed to trade broad awareness for useful proximity: fewer people, but people already close enough and in the right routine to actually attend.
22,100estimated local impressions
1,028QR scans
382class-page visits
211free classes booked
76paid memberships / packs
4.7%scan rate
22.1kQualified impressions
1,028Scans · 4.7%
382Class visits · 37.2%
211Trials booked · 55.2%
76Paid conversions
Campaign economics
Local Fit gets measurable class and membership demand while participating businesses earn from placements that already sit inside their customers’ daily routines.
For Local Fit
Illustrative one-month pilot economics
Placement rent + performance fees£2,420
Creative, print + production£860
Tracking + booking journeys£490
Reachet strategy + campaign management£1,930
Total campaign spend£5,700
Attributed first-90-day revenue£21,090
Revenue / spend3.7×
For local hosts
New neighbourhood media income
Participating verified hosts8
Total paid out locally£2,420
Average host earnings£303
Top host earnings£480
Commercial modelRent + scan / conversion
Creative + reportingHandled by Reachet
“
Local Fit did not need to persuade Putney to exercise. It needed to show people exactly where exercise already fit into the day they were having.Campaign principle Reachet
Figures on this page are modelled assumptions for the Local Fit × Reachet concept case study and are intended to illustrate how a pilot could be measured.
Start a campaign
Put your offer inside the gaps your audience already has.
Give Reachet your audience, area and offer. We find the local businesses, recommend placements, create context-aware messages and return with a launch-ready campaign.
Local Campaign Offer
- Audience and neighbourhood discovery
- Verified host shortlist
- Placement recommendations and pricing
- Context-specific creative concepts
- Print and installation coordination
- Photographic live confirmation
- QR and conversion tracking
- Campaign performance report